Tobii Technology brings a new dimension to usability and user experience studies

Tobii today announced its launch of a new generation eye tracking hardware and analysis software. Fundamental technology advances and new tools facilitate use of eye tracking and add substantial new values to usability and user experience studies.

The new Tobii Studio™ analysis software and the T/X series of Tobii Eye Trackers provide a comprehensive system to efficiently collect and analyze gaze data. Offering unique insights into user experience it dramatically improves opportunities for usability professionals to deliver return on investment in terms of desired quality measures.

Eye tracking for usability studies

Tobii Studio offers a new toolbox of visualizations, statistics, reporting and other valuable tools. Key features like logging, remote viewing and demographical filtering have been added to create a complete platform for usability testing. Tobii Studio is ideal for evaluating interactive media such as websites, software, e-mail campaigns, on-line advertising, computer games, and interactive TV, as well as print advertising, TV commercials and physical products.

“We see great opportunities in adding eye tracking to our current methodologies and services, and Tobii’s products allow us to do so in a time and cost efficient way. Having tried out the new Tobii Studio software, we expect it to add substantially to our customers and our business” says Anna Carin Pålsson, CEO at Market Watch.

“With its new analysis software Tobii has evolved from an eye tracking provider to a complete usability software package provider. After our initial usage we are very enthusiastic about Tobii Studio and how it can support our Post Experience Eyetracked Protocol (PEEP) methodology and daily usability research business, says Robert Stevens, CEO at Bunnyfoot.

Time- and cost efficient testing

New hardware characteristics such as much larger head movement allowance, higher speed and automatic optimization of bright and dark pupil tracking make it easier for user experience professionals to add eye tracking to their services and perform high quality tests in a remarkable efficient and accurate way.

“We are thrilled to introduce our new line of eye tracking hardware, which will allow our customers to perform eye tracking even more easily, efficiently and accurately. Eye tracking now has a potential to make a difference on a broad scale in usability studies”, says Henrik Eskilsson, CEO at Tobii Technology.

Source: Tobii Technology